Calculators

Estimate ecommerce profit by subtracting product costs, shipping, platform fees, advertising, and returns from total sales revenue.

Estimate monthly profit for an online store based on orders, average order value, product cost, marketing spend, and platform fees.

Estimate net profit per unit for an Amazon product after marketplace fees, fulfillment costs, product cost, shipping, storage, and advertising.

Estimate net profit per unit for an Amazon FBA product after product cost, shipping to Amazon, referral fees, FBA fulfillment fees, and advertising costs.

Estimate total Amazon FBA fees per unit by combining referral fees, fulfillment fees based on size tier, monthly storage costs, and optional inbound shipping costs.

Estimate monthly Amazon revenue based on unit sales, average selling price, return rate, and marketplace fees.

Estimate profit from an eBay sale after item cost, shipping, eBay final value fees, payment processing fees, and optional promoted listing ad fees.

Estimate eBay selling fees and net proceeds based on item price, shipping charged to buyer, selling category fee rate, payment processing, and optional promoted listing ad rate.

Estimate profit from an Etsy sale after product costs, shipping, Etsy transaction fees, payment processing fees, listing fees, and optional offsite ads fees.

Estimate Etsy selling fees and net earnings based on item price, shipping charged to the buyer, quantity sold, listing fee, transaction fee, payment processing fee, and offsite ads fee.

Estimate your average cost per click (CPC) based on total ad spend, total clicks, industry competition, platform, and quality score. This calculator helps model how market competitiveness and ad quality can affect the effective CPC you pay.

Calculate CPM (cost per mille), the advertising cost to reach 1,000 impressions, based on campaign spend and total impressions served.

Calculate cost per thousand impressions (CPM) based on total campaign spend and total impressions delivered. CPM is commonly used in advertising to compare media costs across campaigns and channels.

Calculate conversion rate as the percentage of total visitors or clicks that completed a desired action, such as a purchase, signup, or lead form submission.

Estimate your website conversion rate based on total visitors and total conversions, with optional revenue inputs to understand revenue per visitor and the impact of your current performance.

Estimate your lead conversion rate based on total leads generated and the number of leads that became customers. You can also account for qualified leads and sales cycle quality to model a more realistic conversion outcome.

Calculate your sales conversion rate based on leads, qualified prospects, and closed deals to measure how effectively your sales pipeline turns opportunities into customers.

Estimate the conversion rate of an email campaign based on emails delivered, open rate, click-through rate, and conversions. This helps measure how effectively delivered emails turn into desired actions such as purchases, signups, or downloads.

Calculate click-through rate (CTR) as the percentage of clicks generated from total impressions. Use impressions and clicks directly, or include invalid clicks to estimate adjusted CTR.

Calculate your email open rate based on delivered emails and unique opens, with optional adjustment for email client privacy inflation and industry benchmarking.

Calculate return on ad spend (ROAS) by dividing total attributed revenue by total advertising spend. Use attributed conversions and average order value to estimate revenue, then compare it to ad spend.

Calculate the return on ad spend needed to break even based on average order value, gross margin, variable fulfillment costs, and refund rate. The result shows the minimum ROAS required so ad spend does not exceed contribution profit.

Estimate the revenue and conversion value needed to hit a target return on ad spend based on monthly ad spend, desired ROAS, average order value, and conversion rate.

Estimate your cost per acquisition (CPA) by dividing total campaign spend by the number of acquired customers or conversions. This calculator includes ad spend, agency or tool fees, creative costs, and the number of acquisitions to provide a more complete CPA estimate.

Estimate customer acquisition cost by dividing total sales and marketing spend by the number of new customers acquired, with optional channel efficiency and sales cycle adjustments.

Estimate your cost per lead by dividing total campaign spend by the number of leads generated, with adjustments for channel competition and lead quality.

Estimate return on investment based on initial investment, revenue gained, ongoing costs, and time period. This calculator returns ROI as a percentage using net profit divided by total investment.

Estimate return on investment by comparing net profit to the initial investment amount over a given period.

Estimate return on investment from a marketing campaign using campaign spend, revenue generated, gross margin, conversion rate, and average order value.

Estimate return on investment from an advertising campaign using ad spend, revenue generated, gross margin, agency or management fees, and other campaign costs.